Since the chatter around Threads started to populate people's news feed, there was always a question – whether the app will replace Twitter. When the app launched, millions came on board and it was apparent that Twitter owner Elon Musk, and new CEO Linda Yaccarino weren't happy with its adoption. The Tesla CEO can now heave a sigh of relief because Instagram head Adam Mosseri has said that the "response to Twitter" isn’t here to replace the Musk-owned microblogging platform.
While this may not be enough for Musk as Threads is expected to dent Twitter's likeness but Mosseri noted one major feature that makes both the apps different from each other. He said the Threads app is “not going to do anything to encourage” politics and “hard news,” – something Twitter is known for in media circles. People come to Twitter to get engaged with real-time news and developments.
"The goal isn't to replace Twitter. The goal is to create a public square for communities on Instagram that never really embraced Twitter and for communities on Twitter (and other platforms) that are interested in a less angry place for conversations, but not all of Twitter," he said in a thread on Thread.
"Politics and hard news are inevitably going to show up on Threads - they have on Instagram as well to some extent - but we're not going to do anything to encourage those verticals," he added.
While this may not be enough for Musk as Threads is expected to dent Twitter's likeness but Mosseri noted one major feature that makes both the apps different from each other. He said the Threads app is “not going to do anything to encourage” politics and “hard news,” – something Twitter is known for in media circles. People come to Twitter to get engaged with real-time news and developments.
"The goal isn't to replace Twitter. The goal is to create a public square for communities on Instagram that never really embraced Twitter and for communities on Twitter (and other platforms) that are interested in a less angry place for conversations, but not all of Twitter," he said in a thread on Thread.
"Politics and hard news are inevitably going to show up on Threads - they have on Instagram as well to some extent - but we're not going to do anything to encourage those verticals," he added.
